The Cult of We

Explore the fascinating rise and fall of a Silicon Valley unicorn in this definitive inside story. The audacious founder of WeWork, Adam Neumann, dazzled investors with a radical reimagining of workspace for a new generation. But his limitless ambitions and reckless spending eventually led to the company's epic unraveling. Wall Street Journal reporters Eliot Brown and Maureen Farrell uncover the delusions of Silicon Valley and the financial system's hunger for cash. Discover why some of the biggest names in banking and venture capital bought into the hype and what WeWork's downfall means for the future of unicorn startups.