The Good Jobs Strategy

This book challenges the conventional wisdom that business success comes at the expense of employee well-being. Zeynep Ton argues that, even in low-cost settings, providing good jobs can lead to lower costs, higher profits, and greater customer satisfaction. Full of counterintuitive insights, Ton's research highlights successful companies, such as Costco and Trader Joe's, that prioritize employee satisfaction alongside customer needs. This book outlines a blueprint for any organization that wants to pursue a sustainable competitive strategy in which everyone - employees, customers, and investors - wins.