The Insights Revolution

Revolutionize the insights industry with this eye-opening book by Andrew Grenville. Discover how to move beyond simple methodology to informed decision making and gain real influence in the boardroom. Grenville sheds light on outdated practices and offers a better way forward, drawing on interviews with insights professionals, marketers, and strategists from around the world. Challenge the status quo and discover a better way to gather reliable data and drive growth for your organization.