Where the Suckers Moon
The Life and Death of an Advertising Campaign
Randall Rothenberg
A fascinating and sometimes shocking glimpse into the world of advertising, Where the Suckers Moon follows the battle between six agencies to land Subaru's account during the recession of 1991. Randall Rothenberg offers insightful commentary on the chaos, creativity, and egotism that went into crafting the winning slogan that would make Subaru a national sensation. This face-paced historical account sheds light on the impact of advertising on our culture.
Дата публикации
1995-10-31T00:00:00.000Z
1995-10-31T00:00:00.000Z
Рейтинг Goodreads
3.96
ISBN
9780679740421
Категории
Рекомендации
1
Рекомендации
2019-12-26T21:27:00.000Z
Q: What’s your favorite book on building a brand that ages well? #askJF
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