Why Fonts Matter

Discover the fascinating science behind how fonts affect us and our experiences. From creating trust and confidence to altering taste and evoking emotions, fonts have personalities that shape our perceptions of products and ideas. Graphic designer Sarah Hyndman has synthesized 20 years of experience and research on typography with the findings of experimental psychologists and neuroscientists to show how seemingly subtle design choices can have a powerful impact on our everyday lives. Find out why fonts truly matter.