Words That Work

Discover the power of words and how they can shape business, politics, and even our beliefs in [TITLE]. Written by a premier communications expert, this book delves into the strategic use of words and phrases to influence our actions and decisions. With tips like "The Ten Rules of Successful Communication," you'll learn how to choose your words wisely and effectively. Drawing on real-life examples, including how Rupert Murdoch made a smart six-billion-dollar investment decision, and how pharmaceutical companies shifted their message, this book is a must-read for anyone who wants to learn how to persuade and communicate effectively.