Zucked

Tech venture capitalist and early Facebook mentor, Roger McNamee, recounts his journey to stop the social media giant from destroying our democracy in Zucked. McNamee's intimate reckoning with Facebook's catastrophic failure to address the damage it was causing to society leads him to dig deeper into the issue. Along with a team of Silicon Valley technologists, he raises awareness about the existential threat of Facebook and the persuasion architecture of the attention economy. This engrossing personal narrative and masterful explication of the forces at play offers a necessary account of how a business sector unmoored from normal constraints could jeopardize our public health and political order.