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Marketing Lessons from the Grateful Dead

What Every Business Can Learn from the Most Iconic Band in History

David Meerman Scott

Learn marketing strategies from the pioneers of unconventional marketing, The Grateful Dead. This book shares how the band broke the rules of the music industry by cultivating an active community, creating a unique lifestyle, and giving away content. Written by marketing experts and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead provides insights into how you can apply principles of social media and inbound marketing to your business to create passionate loyalty and long-term success.
Publish Date
2010-08-02T00:00:00.000Z
2010-08-02T00:00:00.000Z
Goodreads Rating
3.82
ISBN
9780470900529
Recommendations
2
Recommendations
2021-01-23T22:23:46.000Z
Must-read sales and marketing books for startups.      source
2019-11-12T19:30:31.000Z
I’m asked all the time what books I suggest. These are the best of the best. Links to each book are here #marketing #entrepreneur      source