Marketing Lessons from the Grateful Dead

Learn marketing strategies from the pioneers of unconventional marketing, The Grateful Dead. This book shares how the band broke the rules of the music industry by cultivating an active community, creating a unique lifestyle, and giving away content. Written by marketing experts and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead provides insights into how you can apply principles of social media and inbound marketing to your business to create passionate loyalty and long-term success.