Marketing to PrimeTime Women
How to Attract, Convert, and Keep Boomer Big Spenders
Marti Barletta
Discover how to tap into the spending power of the healthiest, wealthiest, and most influential generation of women in history with the executive edition of this groundbreaking book. Written by marketing expert Marti Barletta, Marketing to PrimeTime Women offers practical advice on understanding and leveraging this demographic of Baby Boomer women between the ages of 50-75. From their seasoned shopping experience to their confidence and active lifestyles, discover how to get into the minds, hearts, souls, and wallets of PrimeTime Women.
Publish Date
2014-04-17T00:00:00.000Z
2014-04-17T00:00:00.000Z
Goodreads Rating
4
ISBN
9780985179571
Recommendations
1
Recommendations
2020-11-27T13:28:08.000Z
@SueWoods FYI. Wonderful book. PrimeTime Women, by Martha Barletta. – source