Marketing to PrimeTime Women

Discover how to tap into the spending power of the healthiest, wealthiest, and most influential generation of women in history with the executive edition of this groundbreaking book. Written by marketing expert Marti Barletta, Marketing to PrimeTime Women offers practical advice on understanding and leveraging this demographic of Baby Boomer women between the ages of 50-75. From their seasoned shopping experience to their confidence and active lifestyles, discover how to get into the minds, hearts, souls, and wallets of PrimeTime Women.