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Propaganda book cover

Propaganda

Edward Bernays

"Propaganda" by Edward Bernays is a seminal guide to manipulating public opinion, which he famously dubbed "engineering of consent." A controversial figure in the history of political thought and public relations, Bernays implemented his techniques during World War I and became an advocate for propaganda as a tool for democratic and corporate manipulation of the population. This reprint of "Propaganda" includes an introduction by Mark Crispin Miller, shedding light on the relevance of Bernays' ideas in contemporary institutions of government and business.
Publish Date
2004-09-01T00:00:00.000Z
2004-09-01T00:00:00.000Z
first published in 1928
Goodreads Rating
3.76
ISBN
9780970312594
Recommendations
3
Recommendations
This book opened my eyes to the marketing industry in a time when I was blindly playing my role in it.      source
2016-12-16T03:26:41.000Z
Top 5 Must Read #Business Books of All Time #startup #mindset      source