Value Proposition Design
How to Create Products and Services Customers Want (Strategyzer)
Alexander Osterwalder
Learn to design, test, create, and manage products and services that customers actually want with "Value Proposition Design." This practical business tool, complemented by illustrations and workshop suggestions, helps you apply the lessons in real-time. On Strategyzer.com, you can complete interactive exercises, learn from your peers, and download helpful checklists and PDFs. If you've ever been frustrated by unproductive product meetings or disappointed by the failure of good ideas, this book is the key to unlocking success.
Publish Date
2015-01-28T00:00:00.000Z
2015-01-28T00:00:00.000Z
first published in 2013
Goodreads Rating
4.2
ISBN
8601410712150
Recommendations
1
Recommendations
Is a “must have” for anyone creating a new venture. It captures the core issues around understanding and finding customer problems and designing and validating potential solutions. – source