Steve Blank

Discover a new approach to building successful startups and launching new products in the face of extreme uncertainty. The Lean Startup helps companies of all sizes to be more capital efficient and leverage human creativity more effectively. Author Eric Ries offers a scientific approach to creating and managing startups that utilizes rapid experimentation and validated learning, rather than traditional business plans. Learn how to adapt and adjust your vision before it's too late and stay ahead of the competition in today's constantly evolving market.

Learn how even the most successful companies can lose market leadership in the face of disruptive innovation. Renowned author Clayton M. Christensen offers a set of rules for capitalizing on these new waves of innovation, using both successes and failures from leading companies as a guide. This classic bestseller, cited by the likes of Steve Jobs and Malcolm Gladwell, is a must-read for any manager, leader, or entrepreneur.

"Strategy and Structure" is a classic text that examines how the largest corporations in America dealt with the challenge of managing an expanding business. Based on intensive studies of General Motors, Dupont, Standard Oil of New Jersey, and Sears, Roebuck, this book explores the history of corporate expansion in America and the modern decentralized corporate structure developed by four major companies. This is a must-read for anyone interested in business history and corporate strategy.

Learn to design, test, create, and manage products and services that customers actually want with "Value Proposition Design." This practical business tool, complemented by illustrations and workshop suggestions, helps you apply the lessons in real-time. On Strategyzer.com, you can complete interactive exercises, learn from your peers, and download helpful checklists and PDFs. If you've ever been frustrated by unproductive product meetings or disappointed by the failure of good ideas, this book is the key to unlocking success.