Andrew Ng

Discover how to improve your new startup or innovation by mastering the skill of customer development with this practical guidebook. Ideal for anyone looking to perfect their qualitative customer interview techniques and learn how to transform insights into actionable steps, this book includes a foreword from Steve Blank and is a must-read for entrepreneurs.

Learn the unfiltered truth about the challenges of running a business from Silicon Valley entrepreneur, Ben Horowitz. Drawing from his own experiences founding, managing, and investing in technology companies, Horowitz offers essential advice for navigating the toughest problems business schools don't cover. Using anecdotes from his own rise to success, he covers everything from firing friends to poaching competitors, and managing your own psychology while leading a company. With humor and candidness, The Hard Thing About Hard Things is a must-read for both veteran entrepreneurs and those aspiring to start their own ventures.

This book challenges the conventional wisdom that following your passion leads to a fulfilling career. Instead, the author argues that becoming excellent at something valuable is the key to developing a compelling career. Through interviews with successful individuals from various industries, Cal Newport provides a blueprint for creating work that you love. This manifesto will change the way you think about careers and the crafting of a remarkable life.

Discover a new approach to building successful startups and launching new products in the face of extreme uncertainty. The Lean Startup helps companies of all sizes to be more capital efficient and leverage human creativity more effectively. Author Eric Ries offers a scientific approach to creating and managing startups that utilizes rapid experimentation and validated learning, rather than traditional business plans. Learn how to adapt and adjust your vision before it's too late and stay ahead of the competition in today's constantly evolving market.

Learn how to dramatically improve your products through usability testing, without breaking the bank. In this how-to guide, the author provides a step-by-step approach that anyone can apply to their own website, application, or product. Discover how to find and fix the most important problems, using a "least you can do" approach, and catch issues early on. With clear writing, before-and-after examples, practical advice, and demonstration videos, this book is a valuable resource for teams looking to improve their products.

This essential guidebook for high-tech marketing has transformed the way products are brought to larger markets. With new insights on Internet marketing, it's a must-read for anyone invested in the world's most innovative marketplace.

Discover uncharted frontiers and create new inventions - this is the main topic of Zero to One. Peter Thiel, the legendary entrepreneur and investor, believes that progress should not be limited to computers or Silicon Valley. In fact, he argues that progress can be achieved in any industry or area of business. Thiel's book presents an optimistic view of the future of progress in America and provides a new way of thinking about innovation, starting with learning to ask the right questions to find value in unexpected places. If you want to build a better future, this book is a must-read.