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Andrew Ng

investor
scientist

Recommended Books

Andrew Yan-Tak Ng is a businessman, computer scientist, investor, and writer. He is focusing on machine learning and AI
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Talking to Humans
Success starts with understanding your customers
by Giff Constable (Sep 22, 2014)
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Andrew Ng
Oct 31, 2016
Then to break B2C down even further, two of my favorites are “Talking to Humans,” which is a very short book that teaches you how to develop empathy for users you want to serve by talking to them.     source
The Hard Thing About Hard Things
Building a Business When There Are No Easy Answers
by Ben Horowitz (Mar 03, 2014)
Goodreads Rating
Tags: businessleadershipmanagemententrepreneurship
A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, b...
Andrew Ng
Oct 31, 2016
Then finally there is “The Hard Thing about Hard Things.” It’s a bit dark but it does cover a lot of useful territory on what building an organization is like.     source
So Good They Can't Ignore You
Why Skills Trump Passion in the Quest for Work You Love
by Cal Newport (Sep 17, 2012)
Goodreads Rating
Tags: self-helpbusinessmotivationalguidemanagementleadership
In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers.Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a fo...
Andrew Ng
Oct 31, 2016
For people who are trying to figure out career decisions, there’s a very interesting one: “So Good They Can’t Ignore You.” That gives a valuable perspective on how to select a path for one’s career.     source
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The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries (Sep 12, 2011)
Goodreads Rating
Tags: businessleadershipmanagemententrepreneurshipreference
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for on...
Andrew Ng
Oct 31, 2016
For B2C, one of my favorite books is “The Lean Startup,” which takes a narrower view but it gives one specific tactic for innovating quickly. It’s a little narrow but it’s very good in the area that it covers.     source
Rocket Surgery Made Easy
The Do-It-Yourself Guide to Finding and Fixing Usability Problems
by Steve Krug (Dec 17, 2009)
Goodreads Rating
Tags: designtechnologyscience
It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability ...
Andrew Ng
Oct 31, 2016
If you want to build products that are important, that users care about, this teaches you different tactics for learning about users, either through user studies or by interviews.     source
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore (Jul 31, 2006)
Goodreads Rating
Tags: businessmanagement
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for ...
Andrew Ng
Oct 31, 2016
For B2B, I recommend “Crossing the Chasm.” For B2C, one of my favorite books is “The Lean Startup,” which takes a narrower view but it gives one specific tactic for innovating quickly. It’s a little narrow but it’s very good in the area that it covers.     source
Zero to One
Notes on Startups, or How to Build the Future
by Peter Thiel (Sep 15, 2014)
Goodreads Rating
Tags: economicsentrepreneurshipbusinessreference
If you want to build a better future, you must believe in secrets.The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise t...
Andrew Ng
Sep 12, 2014
The first is “Zero to One” by Peter Thiel, a very good book that gives an overview of entrepreneurship and innovation.     source