Guy Kawasaki

Unleashing the power of behavior change is easier than you think. In "How to Change," Katy Milkman, the host of the popular Choiceology podcast and a renowned behavioral scientist, shares her groundbreaking research on transforming your mindset and achieving your goals. Say goodbye to tedious apps and ineffective advice, and learn how to overcome the barriers that are holding you back. With case studies, engaging stories, and insights from leading scientific experts, this book will give you the tools you need to start down the path to true change. Whether you're a coach, manager, or just looking to transform your own approach, "How to Change" is a science-based roadmap that is worth exploring.

Explore a new way to understand and master risk with a retired four-star general's expert insights. In Control, Stanley McChrystal and Anna Butrico demonstrate that by monitoring ten dimensions of control, individuals and organizations can maintain a healthy Risk Immune System to anticipate, identify, analyze, and act on the possibility of things not going as planned. With practical exercises and examples ranging from military history to the business world, readers can build a strong defense against the unknown.

Learn how to successfully bring a product to market, write a business or marketing plan, and organize sales and business development with "The Four Steps to the Epiphany." Discover the importance of strategy and gain insight into what makes some startups successful while others fail. Packed with real-life examples, this book equips you with the skills to achieve success in your business ventures.

Learn how humor can be one of the most powerful tools for serious work, according to the popular class at Stanford's Graduate School of Business. In Humor, Seriously, Jennifer Aaker and Naomi Bagdonas unpack the theory and application of humor, showing how anyone, even hard-driving business minds, can use humor more often and effectively. Discover how humor can strengthen relationships, boost creativity, and improve resilience during difficult times. Use humor to make a strong first impression, deliver difficult feedback, and persuade and motivate others.

Experience the explosive and highly anticipated sequel to the classic novel, The Handmaid's Tale. In The Testaments, Margaret Atwood explores the inner workings of Gilead through the testimony of three female narrators, providing answers to the questions readers have been asking for decades. Atwood draws on the world we live in today as well as the inspiration of her devoted readers to deliver a thrilling and unforgettable sequel.

Discover the science of compliance in this captivating book that uncovers the factors that influence people to say "yes" to a request. Scholarly research is combined with real-life techniques and strategies gathered from sales, fundraising, advertising, and other positions that commonly use compliance tactics. The author has organized the tactics into six categories based on psychological principles: reciprocation, consistency, social proof, liking, authority, and scarcity. Widely used in both classes and the business world, this book is a must-read for anyone interested in the power of persuasion.

Discover the key habits of mind essential to business effectiveness in this insightful book. Learn how to manage your time, prioritize tasks, and make effective decisions that contribute to the success of your organization. Peter F. Drucker, a renowned business expert, draws on his extensive experience to provide fresh insights into old and seemingly obvious business situations. Whether you're an executive or aspiring to be one, this book is a must-read for anyone looking to improve their effectiveness in the workplace.

This essential guidebook for high-tech marketing has transformed the way products are brought to larger markets. With new insights on Internet marketing, it's a must-read for anyone invested in the world's most innovative marketplace.

The ultimate guide for anyone who works with words, The Chicago Manual of Style has been the definitive resource for over 100 years. The 17th edition reflects the way we create and share knowledge today, with updated guidelines on electronic workflows, web accessibility standards, and metadata. It accommodates those following open access or Creative Commons publishing models and includes an expanded glossary of problematic words and phrases, gender-neutral pronouns, and bias-free language guidance. No matter how communication evolves, The Chicago Manual of Style remains indispensable for getting the details right.