Guy Kawasaki

How to Change is a powerful, groundbreaking blueprint to help you - and anyone you manage, teach or coach - to achieve personal and professional goals, from the master of human nature and behaviour change and Choiceology podcast host Professor Katy Milkman. Award-winning Wharton Professor Katy Milkman has devoted her career to the study of behaviour change. An engineer by training, she approaches all challenges as problems to be solved and, with this mind-set, has drilled into the roadblocks that prevent us from achieving our goals and breaking unwanted behaviours. The key to lasting change, she argues, is not to set ever more audacious goals or to foster good habits but to get your strategy right. In How to Change Milkman identifies seven human impulses, or 'problems', that commonly sabotage our attempts to make positive personal and professional change. Then, crucially, instead of getting you to do battle with these impulses she shows you how to harness them and use these as driving forces to help instil new, positive behaviours - better, faster and more efficiently than you could imagine. Drawing her own original research, countless engaging case studies and practical tools throughout to help you put her ideas into action, Milkman reveals a proven, inspiring path that can take you - once and for all - from where you are today to where you want to be.

Explore a new way to understand and master risk with a retired four-star general's expert insights. In Control, Stanley McChrystal and Anna Butrico demonstrate that by monitoring ten dimensions of control, individuals and organizations can maintain a healthy Risk Immune System to anticipate, identify, analyze, and act on the possibility of things not going as planned. With practical exercises and examples ranging from military history to the business world, readers can build a strong defense against the unknown.

Learn how to successfully bring a product to market, write a business or marketing plan, and organize sales and business development with "The Four Steps to the Epiphany." Discover the importance of strategy and gain insight into what makes some startups successful while others fail. Packed with real-life examples, this book equips you with the skills to achieve success in your business ventures.

Learn how humor can be one of the most powerful tools for serious work, according to the popular class at Stanford's Graduate School of Business. In Humor, Seriously, Jennifer Aaker and Naomi Bagdonas unpack the theory and application of humor, showing how anyone, even hard-driving business minds, can use humor more often and effectively. Discover how humor can strengthen relationships, boost creativity, and improve resilience during difficult times. Use humor to make a strong first impression, deliver difficult feedback, and persuade and motivate others.

Cuando las puertas de la furgoneta se cerraron de golpe tras Offred al final de El cuento de la criada, los lectores no tenían forma de saber cuál iba a ser su futuro: la libertad, la prisión o la muerte. Con la publicación de Los testamentos, la espera ha terminado. Margaret Atwood recupera la historia quince años después de que Offred se adentrara en lo desconocido, con los testimonios asombrosos de tres narradoras del mundo de Gilead.

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

El valor de un ejecutivo, nos recuerda Peter Drucker, depende de su capacidad para hacer bien las cosas correctas. Comúnmente esto significa hacer lo que otra gente ha pasado por alto, tanto como evitar lo que es improductivo. Drucker señala cinco talentos como esenciales para una administración eficaz, y afirma que estos talentos pueden aprenderse, así como el estudiante de piano aprende a dominar las distintas escalas. Uno de estos talentos es la administración del tiempo; el segundo, saber discernir lo más adecuado para una organización particular; el tercero, distinguir dónde y cómo aplicar nuestras fuerzas para obtener los mejores resultados; el cuarto, reconocer las prioridades y el quinto, la combinación de los otros cuatro, tal como se manifiesta en el acto de decidir correctamente. Drucker muestra a lo largo del libro cómo pueden desarrollarse estos talentos examinando desde perspectivas enteramente nuevas - en un nivel básico, personal - los problemas cotidianos de una empresa.

En Cruzando el abismo, Geoffrey A. Moore describe lo que denomina el Ciclo Vital de Adopción de Tecnología, cuya idea principal es que no todos los consumidores son iguales. Hay entusiastas de la tecnología o visionarios que adoptan los productos nuevos muy rápidamente, a pesar de estar inmaduros. Asimismo, hay un mercado masivo de consumidores que son mucho más pragmáticos a la hora de adoptar un producto y que, en consecuencia, esperan a que éste madure. Mientras que los pioneros están dispuestos a hacer un sacrificio por estar entre los primeros, la mayoría espera hasta estar segura de que la nueva tecnología realmente aporta mejoras. El reto para los innovadores y los profesionales del marketing es estrechar ese gran abismo que da título al libro y que la mayoría de empresas no consiguen cruzar. Esta nueva edición actualiza el clásico de Geoffrey Moore con decenas de nuevos ejemplos de éxitos y fracasos, innovadoras estrategias de marketing para un contexto digital y los últimos descubrimientos y casos del autor. Además, incluye dos nuevos apéndices: el primero enlaza las proposiciones de Cruzando el abismo con el siguiente libro de Moore, Inside the Tornado, y el segundo presenta el modelo de los Cuatro Engranajes en la adopción tecnológica del consumidor digital.

The ultimate guide for anyone who works with words, The Chicago Manual of Style has been the definitive resource for over 100 years. The 17th edition reflects the way we create and share knowledge today, with updated guidelines on electronic workflows, web accessibility standards, and metadata. It accommodates those following open access or Creative Commons publishing models and includes an expanded glossary of problematic words and phrases, gender-neutral pronouns, and bias-free language guidance. No matter how communication evolves, The Chicago Manual of Style remains indispensable for getting the details right.