Bill Gurley

This award-winning sports history book is a must-read for football fans. S.C. Gwynne tells an incredible tale of two unknown coaches who revolutionized American football with their potent passing offense, bringing excitement to the sport and terrifying opposing coaches. Without a playbook, they implemented the "Air Raid" offense, leading their teams to beat more talented athletes. Gwynne explores Hal Mumme's leading role in changing football from a run-dominated sport to a pass-dominated one. This rousing tale of innovation is perfect for both casual and ravenous football fans alike.

Discover the unorthodox coaching style of one of the most fascinating and successful sports coaches in history in SWING YOUR SWORD. Mike Leach shares his journey to coaching and the choices that brought him success, including taking the Texas Tech Red Raiders to numerous bowl games and achieving the #2 slot in national rankings. His scandalous dismissal created a media frenzy and began a personal battle that remains unresolved. Experience a captivating inside look at Leach's love for the game and the passion behind his coaching philosophy.

This memoir tells the story of Steve Martin's rise to fame as a stand-up comedian in the mid-seventies, ultimately becoming the biggest concert draw in history by 1978. It's a candid and spectacularly amusing account of the sacrifices, discipline, and originality that made Martin an icon, informed by his experiences at Disneyland, the Bird Cage Theatre and Knott's Berry Farm. He also provides a portrait of the era of free love and protests against the Vietnam War, and the transformative new voice of Saturday Night Live in the seventies. Completing the memoir are photographs never seen before. Born Standing Up is a superb testament to one of the greatest and most iconoclastic comedians of all time.

This book tells the story of John Malone, a CEO who announced a revolutionary idea that would change our lives: the 500-channel information superhighway. With companies and investors rushing to embrace this technology, Malone's bluff got out of hand, leading to one of the largest mergers in US history. The Billionaire Shell Game follows the best and brightest in the information age, revealing the tale of greed, stupidity, and high-tech efforts to achieve a glittering future.

Discover the groundbreaking principles of lean consumption with this must-read business book. Lean Solutions, from James Womack and Daniel Jones, explores how companies can repair the broken producer-consumer model by eliminating inefficiency during consumption. With surprising success stories from leading service and car companies, this book inspires managers to streamline their business and provide the full value consumers desire without wasting time or effort. Learn how to perfect your company's process of giving consumers what they really want and become more profitable and competitive.

En un sorprendente Shangai del futuro, un acaudalado neovictoriano hace fabricar un manual informatizado para la educación de su nieta Elizabeth. El manual es completamente interactivo y se adapta automáticamente a las necesidades de su lector. Hackworth, el ingeniero que lo fabrica, decide sacar una copia de ese prodigio de la nanotecnología para usarlo en la educación de su hija Fiona. Lo hará con la ayuda del Dr. X, un hacker chino que parece tener otras ideas para el uso de ese manual tan especial. De retorno a su enclave neovictoriano, Hackworth es atacado por una pandilla de desarrapados y el manual original acabará educando a la pequeña Nell, una niña china pobre.

Explore the fascinating world of complexity and how seemingly unrelated phenomena are linked through the science of this intricate system. From the sudden disappearance of ancient species to the organization of galaxies, discover how single elements spontaneously come together to form complicated structures. Join the scientific luminaries at The Santa Fe Institute, including Nobel Laureates Murray Gell-Mann and Kenneth Arrow, as they make groundbreaking discoveries that could change the face of science forever. Brimming with insights, this book by M. Mitchell Waldrop takes you on an engaging journey into the scientific revolution of complexity.

En Cruzando el abismo, Geoffrey A. Moore describe lo que denomina el Ciclo Vital de Adopción de Tecnología, cuya idea principal es que no todos los consumidores son iguales. Hay entusiastas de la tecnología o visionarios que adoptan los productos nuevos muy rápidamente, a pesar de estar inmaduros. Asimismo, hay un mercado masivo de consumidores que son mucho más pragmáticos a la hora de adoptar un producto y que, en consecuencia, esperan a que éste madure. Mientras que los pioneros están dispuestos a hacer un sacrificio por estar entre los primeros, la mayoría espera hasta estar segura de que la nueva tecnología realmente aporta mejoras. El reto para los innovadores y los profesionales del marketing es estrechar ese gran abismo que da título al libro y que la mayoría de empresas no consiguen cruzar. Esta nueva edición actualiza el clásico de Geoffrey Moore con decenas de nuevos ejemplos de éxitos y fracasos, innovadoras estrategias de marketing para un contexto digital y los últimos descubrimientos y casos del autor. Además, incluye dos nuevos apéndices: el primero enlaza las proposiciones de Cruzando el abismo con el siguiente libro de Moore, Inside the Tornado, y el segundo presenta el modelo de los Cuatro Engranajes en la adopción tecnológica del consumidor digital.

El dilema de los innovadores presenta una serie de principios para lograr capitalizar a favor el fenómeno de la innovación abrupta. Estos principios ayudarán a los managers a determinar en qué ocasiones resulta más adecuado no escuchar a sus clientes, cuándo invertir en el desarrollo de productos de escaso rendimiento que proporcionen inicialmente márgenes reducidos.