Bill Gurley

This award-winning sports history book is a must-read for football fans. S.C. Gwynne tells an incredible tale of two unknown coaches who revolutionized American football with their potent passing offense, bringing excitement to the sport and terrifying opposing coaches. Without a playbook, they implemented the "Air Raid" offense, leading their teams to beat more talented athletes. Gwynne explores Hal Mumme's leading role in changing football from a run-dominated sport to a pass-dominated one. This rousing tale of innovation is perfect for both casual and ravenous football fans alike.

Discover the unorthodox coaching style of one of the most fascinating and successful sports coaches in history in SWING YOUR SWORD. Mike Leach shares his journey to coaching and the choices that brought him success, including taking the Texas Tech Red Raiders to numerous bowl games and achieving the #2 slot in national rankings. His scandalous dismissal created a media frenzy and began a personal battle that remains unresolved. Experience a captivating inside look at Leach's love for the game and the passion behind his coaching philosophy.

This memoir tells the story of Steve Martin's rise to fame as a stand-up comedian in the mid-seventies, ultimately becoming the biggest concert draw in history by 1978. It's a candid and spectacularly amusing account of the sacrifices, discipline, and originality that made Martin an icon, informed by his experiences at Disneyland, the Bird Cage Theatre and Knott's Berry Farm. He also provides a portrait of the era of free love and protests against the Vietnam War, and the transformative new voice of Saturday Night Live in the seventies. Completing the memoir are photographs never seen before. Born Standing Up is a superb testament to one of the greatest and most iconoclastic comedians of all time.

This book tells the story of John Malone, a CEO who announced a revolutionary idea that would change our lives: the 500-channel information superhighway. With companies and investors rushing to embrace this technology, Malone's bluff got out of hand, leading to one of the largest mergers in US history. The Billionaire Shell Game follows the best and brightest in the information age, revealing the tale of greed, stupidity, and high-tech efforts to achieve a glittering future.

Discover the groundbreaking principles of lean consumption with this must-read business book. Lean Solutions, from James Womack and Daniel Jones, explores how companies can repair the broken producer-consumer model by eliminating inefficiency during consumption. With surprising success stories from leading service and car companies, this book inspires managers to streamline their business and provide the full value consumers desire without wasting time or effort. Learn how to perfect your company's process of giving consumers what they really want and become more profitable and competitive.

Итак, перед вами - "Алмазный век". То ли - "Галатея" по-киберпанковски, то ли - "Франкенштейн" в жанре "иронической антиутопии". В недалеком будущем, ухитрившемся принять за образец печально знаменитую "викторианскую культуру", гениальный ученый создает... интерактивный учебник для воспитания "Идеальной леди". Учебник, который, кстати, можно использовать еще и с совсем неожиданными целями!.. Иллюстрация на обложке Т. Тимайера (в издании не указан).

Explore the fascinating world of complexity and how seemingly unrelated phenomena are linked through the science of this intricate system. From the sudden disappearance of ancient species to the organization of galaxies, discover how single elements spontaneously come together to form complicated structures. Join the scientific luminaries at The Santa Fe Institute, including Nobel Laureates Murray Gell-Mann and Kenneth Arrow, as they make groundbreaking discoveries that could change the face of science forever. Brimming with insights, this book by M. Mitchell Waldrop takes you on an engaging journey into the scientific revolution of complexity.

Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry. Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market. Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone.

В своей книге `Дилемма инноватора` профессор Гарвардской школы бизнеса Клейтон М.Кристенсен пытается ответить на вопрос, почему лучшие компании - с компетентными руководителями и мощными ресурсами - теряют лидирующие позиции на рынке. Несмотря на научный подход, книга написана доступным языком, а поиск ответа оказывается не менее увлекательным, чем детективное расследование. Книга предназначена для специалистов, работающих в сфере бизнес-консалтинга, менеджеров высшего и среднего звена, предпринимателей, студентов и преподавателей экономических вузов.