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Influence

Science and Practice (5th Edition)

by Robert B. Cialdini

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a sales...
Publish Date
2008
August 7
Goodreads rating
4.19
ISBN
9780205609994
Tags
self-helpmotivationalbusinessleadershipmanagementpsychologymedical
Recommendations
8
Recommendations
Aug 15, 2009
Classic book on the psychology of persuasion. I read it 15 years ago, thought about it ever since, and re-read it now. How to get a 700% improvement in volunteers. How to sell more by doubling your prices. How to make people feel they made a choice, when really you made it for them.     source
Nov 10, 2015
Q. - What's your favourite business book you'd advise to young entrepreneurs and why? M.L. -Some good ones from the "pure business" category: Zero to One, The Hard Thing About Hard Things, The Innovator's Dilemma, Good to Great, etc. Personally, I prefer less advice, more history. From my favorite business segment: Too Big To Fail, Ascent of Money, When Genius Failed, etc. Books on applied psychology (Influence, Predictably Irrational, etc) are another way to round out primarily technological education :)     source
Feb 11, 2019
Influence was just the most mind-bending book you can imagine, because it essentially taught you always humans are flawed and influential and how, yes, computers are predictable. And you can deal with it.     source
I love it because it was a very systematic and analytical approach to the most common ways that human being have been known to be influenced and persuaded to do something.     source