Science and Practice (5th Edition)
by Robert B. Cialdini
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a sales...
Aug 15, 2009Classic book on the psychology of persuasion. I read it 15 years ago, thought about it ever since, and re-read it now. How to get a 700% improvement in volunteers. How to sell more by doubling your prices. How to make people feel they made a choice, when really you made it for them. – source
Nov 10, 2015Q. - What's your favourite business book you'd advise to young entrepreneurs and why? M.L. -Some good ones from the "pure business" category: Zero to One, The Hard Thing About Hard Things, The Innovator's Dilemma, Good to Great, etc. Personally, I prefer less advice, more history. From my favorite business segment: Too Big To Fail, Ascent of Money, When Genius Failed, etc. Books on applied psychology (Influence, Predictably Irrational, etc) are another way to round out primarily technological education :) – source
Feb 11, 2019Influence was just the most mind-bending book you can imagine, because it essentially taught you always humans are flawed and influential and how, yes, computers are predictable. And you can deal with it. – source
I love it because it was a very systematic and analytical approach to the most common ways that human being have been known to be influenced and persuaded to do something. – source