Trevor Sumner

Discover the story of human history, from the first humans to walk the earth to today's modern society. Explore how we came to believe in gods, nations, and human rights, and how our societies were shaped by the Cognitive, Agricultural, and Scientific Revolutions. Sapiens covers it all, using insights from biology, anthropology, paleontology, and economics to challenge our beliefs about what it means to be human. Are we happier now than we were before? Can we change our behavior and influence the future? Dr. Yuval Noah Harari's provocative and wide-ranging book will challenge the way you think about our species and our place in the world.

Unleash your creativity with a guide to overcome the greatest enemy: resistance. Discover unique and helpful ways to express yourself with the support of bestselling author Steven Pressfield.

Unleash the power of data graphics with this essential guide. Learn about the theory and practice of designing effective charts, tables, and visuals for quick and precise analysis. Discover how to create high-resolution displays, small multiples, and multivariate designs. Get detailed analysis of 250 graphics, including the best and worst examples. Learn to detect graphical deception and improve your aesthetics. This second edition includes color reproductions and all corrections from the first edition.

Discover the truth behind traditional Silicon Valley "wisdom" in this must-read book by the founder of a $45 million/year business. Rand Fishkin, former CEO of Moz, exposes the ups and downs of startup life, including how a minimally viable product can be destructive if launched too early, growth hacking initiatives can fizzle quickly, and revenue won't protect you from layoffs. Fishkin's hard-won lessons are applicable to any business environment, making this book a valuable resource for CEOs and employees alike.

This thought-provoking book argues that product design that ignores the needs of users and principles of cognitive psychology can make even the smartest people feel inept. The author, a cognitive scientist, explains how good design can guide users effortlessly to the right action at the right time by making things visible, exploiting natural relationships, and using intelligent constraints. With an updated introduction, The Design of Everyday Things is a powerful primer on how excellent design can be the key to influencing consumer behavior.

This thought-provoking book delves into the future of humanity and our quest to upgrade humans into gods. Harari explains how, over the past century, humankind has managed to solve famine, plague, and war, making them manageable challenges. Now, as gods of planet earth, what destinies will we set ourselves? From creating artificial life to overcoming death, this book explores the projects, dreams, and nightmares that will shape the twenty-first century. Harari maps out our future with the same insight and clarity that made his previous book an international hit.

Discover the science of compliance in this captivating book that uncovers the factors that influence people to say "yes" to a request. Scholarly research is combined with real-life techniques and strategies gathered from sales, fundraising, advertising, and other positions that commonly use compliance tactics. The author has organized the tactics into six categories based on psychological principles: reciprocation, consistency, social proof, liking, authority, and scarcity. Widely used in both classes and the business world, this book is a must-read for anyone interested in the power of persuasion.