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Trevor Sumner

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entrepreneur
executive

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The Design of Everyday Things
Revised and Expanded Edition
by Don Norman (Nov 04, 2013)
Goodreads Rating
Tags: technologybusinessmanagementleadershipdesignpsychologymedical
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range...
Homo Deus
A Brief History of Tomorrow
by Yuval Noah Harari (Sep 03, 2018)
Goodreads Rating
Tags: humorscienceself-helppsychologyhistory
Official U.S. edition with full color illustrations throughout.NEW YORK TIMES BESTSELLER Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans...
Influence
Science and Practice (5th Edition)
by Robert B. Cialdini (Aug 07, 2008)
Goodreads Rating
Tags: self-helpmotivationalbusinessleadershipmanagementpsychologymedical
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a sales...