Richard Thaler

Set during World War II, this novel follows U.S. Army Air Forces Captain John Yossarian and his fellow airmen stationed on a Mediterranean Sea island. With a focus on Yossarian's struggle to maintain his sanity while fulfilling his service requirements, this book offers a raw look at the realities of war.

Discover the unconventional management principles that helped Netflix become an innovative and successful company. Rejecting traditional practices, cofounder Reed Hastings valued people over process, encouraged innovation over efficiency, and gave employees freedom and responsibility. In No Rules Rules, Hastings and business thinker Erin Meyer explore the philosophy behind the Netflix culture, drawing from interviews with past and present employees to reveal the untold story of a company that has revolutionized the entertainment industry.

Discover how two Israeli psychologists challenged our understanding of decision-making and altered the way we see the world in this revolutionary book by Michael Lewis. Learn how their groundbreaking research debunked assumptions about the human mind and created the field of behavioral economics. Explore their fascinating collaboration and how it impacted medicine, government, and technology. With incredible insight into the complexities of the human mind, this book is a must-read for anyone interested in psychology, economics, or innovation.

Explore the inner workings of the mind in this groundbreaking book that explains the two systems that drive the way we think. System 1 is fast, emotional, and intuitive while System 2 is slower, more analytical, and logical. Discover the benefits and drawbacks of both systems and learn how to tap into the benefits of slow thinking. With practical insights into decision-making in both our personal and professional lives, this book is a must-read for anyone looking to guard against mental pitfalls and gain a deeper understanding of the way we think.

This thought-provoking book argues that product design that ignores the needs of users and principles of cognitive psychology can make even the smartest people feel inept. The author, a cognitive scientist, explains how good design can guide users effortlessly to the right action at the right time by making things visible, exploiting natural relationships, and using intelligent constraints. With an updated introduction, The Design of Everyday Things is a powerful primer on how excellent design can be the key to influencing consumer behavior.

Explore the radical notion that real-life humans, with all our biases and irrational tendencies, are the central agents in the economy. In Misbehaving, Nobel laureate Richard H. Thaler shares his hilarious and inspiring journey to bring economics back down to earth, revealing how our misbehavior has serious consequences. Discover how behavioral economics opens up new ways to look at everything from household finance to assigning faculty offices, all while providing entertaining stories of Thaler's spirited battles with traditional economic thinking.