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Jason Fried


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Jason Fried is the co-founder and president of 37signals, a Chicago-based company that builds web-based productivity tools that, in their words, "do less than the competition - intentionally." 37signals' simple but powerful collaboration tools include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard
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Why We Age―and Why We Don't Have To
by David A. Sinclair PhD (Sep 09, 2019)
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Its a seemingly undeniable truth that aging is inevitable. But what if everything weve been taught to believe about aging is wrong? What if we could choose our lifespan? In this groundbreaking book, Dr. David Sinclair, leading world authority on genetics and longevity, reveals a bold new theory for why we age. As he writes: Aging is a disease, and ...
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Where the Suckers Moon
The Life and Death of an Advertising Campaign
by Randall Rothenberg (Oct 30, 1995)
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Tags: referencetravel
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991.As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the c...
Why We Sleep
Unlocking the Power of Sleep and Dreams
by Matthew Walker PhD (Oct 02, 2017)
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Tags: healthscience
Sleep is one of the most important aspects of our life, health and longevity and yet it is increasingly neglected in twenty-first-century society, with devastating consequences: every major disease in the developed world - Alzheimer's, cancer, obesity, diabetes - has very strong causal links to deficient sleep.In this book, the first of its kind wr...
A Guide to the Good Life
The Ancient Art of Stoic Joy
by William B. Irvine (Nov 03, 2008)
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Tags: self-helpreferencespiritualphilosophy
One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, one of the most popular and successful schools of thought in ancient Rome, and shows how its insight and advice are still ...
Seeking Wisdom
From Darwin to Munger, 3rd Edition
by Peter Bevelin (Dec 31, 2006)
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Tags: philosophy
Peter Bevelin begins his fascinating book with Confucius' great wisdom: "A man who has committed a mistake and doesn't correct it, is committing another mistake." Seeking Wisdom is the result of Bevelin's learning about attaining wisdom. His quest for wisdom originated partly from making mistakes himself and observing those of others but also from ...
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The Success Story Behind the World's Most Unusual Workplace
by Ricardo Semler (Mar 31, 1995)
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David Heinemeier Hansson
Shackleton's Incredible Voyage
by Alfred Lansing (Apr 27, 2015)
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Tags: travelbiographyhistoryreferenceguideart
The harrowing tale of British explorer Ernest Shackleton's 1914 attempt to reach the South Pole, one of the greatest adventure stories of the modern age. In August 1914, polar explorer Ernest Shackleton boarded the Endurance and set sail for Antarctica, where he planned to cross the last uncharted continent on foot. In January 1915, after battling ...
Jason Fried
Nov 21, 2016
I'll leave you with the one I just finished: "Endurance". It's about Ernest Shackleton's incredible attempt to cross the Antarctic continent back in the early 1900s. Amazing story of perseverance and leadership against all odds. Riveting book.     source
Revising Prose
by Richard A. Lanham (Jul 19, 2006)
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The Power of Introverts in a World That Can't Stop Talking
by Susan Cain (Jan 28, 2013)
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Tags: self-helppsychology
At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society.In Quiet, Susan...
The Talent Code
Greatness Isn't Born. It's Grown.
by Daniel Coyle (Mar 31, 2010)
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Tags: psychologymedical
'Talent. You've either got it or you haven't.' Not true, actually.In The Talent Code, award-winning journalist Daniel Coyle draws on cutting-edge research to reveal that, far from being some abstract mystical power fixed at birth, ability really can be created and nurtured.In the process, he considers talent at work in venues as diverse as a music ...
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Turn the Ship Around!
A True Story of Turning Followers into Leaders
by L. David Marquet (May 15, 2013)
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Tags: biographybusinessleadershipmanagementhistoryreference
"Leadership should mean giving control rather than taking control and creating leaders rather than forging followers." David Marquet, an experienced Navy officer, was used to giving orders. As newly appointed captain of the USS Santa Fe, a nuclear-powered submarine, he was responsible for more than a hundred sailors, deep in the sea. In this high-s...
Jason Fried
Jul 17, 2012
I don’t read many business books, but last year I read one that had a profound effect on me: “Turn The Ship Around” by L. David Marquet. I guess it’s not really a business book, which is probably why I liked it.     source
This book is also recommended by
Simon SinekDavid Heinemeier Hansson