Patrick O'Shaughnessy

Learn how to create a unique position in the minds of your prospective customers using this groundbreaking approach outlined in the book. With insightful case studies and witty writing, advertising gurus Ries and Trout explain how to make and position an industry leader or follower, analyze recent trends, and use your current position to your advantage. This revised edition includes significant developments since the original publication. A must-read for anyone in business today.

Master the Art of Difficult Conversations without Stress with Difficult Conversations by Douglas Stone. This book guides you through a proven, step-by-step approach to handling tough conversations with more success and less stress. Based on 15 years of research from the Harvard Negotiation Project, this book is filled with practical advice and everyday examples to help you at work, home, and in the world. Learn how to start a difficult conversation without defensiveness, decipher underlying structures, and regain balance in the face of attacks or accusations. Dive into Difficult Conversations for expert insights on handling tough conversations today.

Discover the secrets of managing luxury brands and companies with The Luxury Strategy. Written by leading luxury experts, Jean-Noel Kapferer and Vincent Bastien, this book offers a rigorous blueprint for achieving success in the world of luxury. Learn about the essence of luxury, digital strategy, globalization, and sustainability. Discover the counter-intuitive rules for marketing luxury goods and services, and how luxury brands remain resilient to recessions. With examples from iconic brands like Chanel, Louis Vuitton, and Armani, The Luxury Strategy is your guide to transforming small family businesses into worldwide successes.

Explore the power and influence of companies in modern society with this groundbreaking book. Written by John Micklethwait and Adrian Wooldridge, it charts the rise of companies as one of history's greatest catalysts for good and evil. Discover how innovations such as limitations on liability have allowed companies to rival religions and states, controlling wealth and human affairs with surprising exemption from governing rules. A "fast-paced and well-written" work, this book offers rare insight into the past four centuries and helps make sense of today's world.

Discover the science of compliance in this captivating book that uncovers the factors that influence people to say "yes" to a request. Scholarly research is combined with real-life techniques and strategies gathered from sales, fundraising, advertising, and other positions that commonly use compliance tactics. The author has organized the tactics into six categories based on psychological principles: reciprocation, consistency, social proof, liking, authority, and scarcity. Widely used in both classes and the business world, this book is a must-read for anyone interested in the power of persuasion.