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A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!"
Patrick O'Shaughnessy
2021-05-29T12:01:48.000ZQue es una conversacion dificil? Pedir un aumento. Terminar una relacion amorosa. Hacerle a alguien un comentario critico. Decirle 'no' al jefe o a un familiar. Hacer un reclamo por haber recibido un trato poco respetuoso o agresivo. Pedir excusas... Una conversacion dificil es cualquiera en la que tengamos que hablar de algo que nos parece incomodo o complicado. Todos tenemos conversaciones dificiles, independientemente de lo seguros o lo habiles que seamos. Y, con frecuencia, sin importar cuales sean nuestras intenciones, las cosas no salen bien. Debernos decir lo que estamos pensando y arriesgarnos a empezar una discusion? O tragarnos nuestras opiniones y sentirnos como unos tontos? O debemos decirles a los demas lo que se merecen? Pero... que pasaria si somos nosotros los que estamos equivocados? Este libro muestra una salida a este dilema. Ensena como enfrentar incluso las conversaciones mas tensas de manera eficaz y con menos angustia. Con base en quince anos de trabajo en el Proyecto de Negociacion de la Universidad de Harvard y miles de consultas a distintas empresas y personas, los autores explican que es lo que mejor funciona a la hora de enfrentar las conversaciones mas dificiles. A traves de una clara comprension de lo que ocurre realmente en una conversacion dificil, este libro ofrece un metodo claro y concreto para enfrentar y sostener cualquier conversacion importante. Muestra como prepararse, como empezar la conversacion de una manera que reduzca la actitud defensiva, y como mantenerla por un camino constructivo, independientemente de la reaccion que tenga la otra persona. Enriquecido con ejemplos de la vida diaria, Conversaciones dificiles sera con seguridad un librofundamental para tratar con todas las personas que nos rodean y sortear todo tipo de conversaciones en las que nos estemos jugando algo importante.
Patrick O'Shaughnessy
2021-05-01T12:09:05.000ZThe Luxury Strategy
Break the Rules of Marketing to Build Luxury Brands
Discover the secrets of managing luxury brands and companies with The Luxury Strategy. Written by leading luxury experts, Jean-Noel Kapferer and Vincent Bastien, this book offers a rigorous blueprint for achieving success in the world of luxury. Learn about the essence of luxury, digital strategy, globalization, and sustainability. Discover the counter-intuitive rules for marketing luxury goods and services, and how luxury brands remain resilient to recessions. With examples from iconic brands like Chanel, Louis Vuitton, and Armani, The Luxury Strategy is your guide to transforming small family businesses into worldwide successes.
Patrick O'Shaughnessy
2021-04-14T20:25:21.000ZRecomendado por
Patrick OShaughnessyThe Company
A Short History of a Revolutionary Idea (Modern Library Chronicles)
Explore the power and influence of companies in modern society with this groundbreaking book. Written by John Micklethwait and Adrian Wooldridge, it charts the rise of companies as one of history's greatest catalysts for good and evil. Discover how innovations such as limitations on liability have allowed companies to rival religions and states, controlling wealth and human affairs with surprising exemption from governing rules. A "fast-paced and well-written" work, this book offers rare insight into the past four centuries and helps make sense of today's world.
Patrick O'Shaughnessy
2021-04-13T18:12:50.000ZInfluencia. La psicología de la persuasión
Science and Practice (5th Edition)
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Patrick O'Shaughnessy
2021-04-10T12:29:09.000Z