Posicionamiento - La Batalla Por Su Mente
The Battle for Your Mind
Al Ries
A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!"
Fecha de publicación
2001-01-03T00:00:00.000Z
2001-01-03T00:00:00.000Z
publicado por primera vez en 1980
Calificación de Goodreads
4.03
ISBN
9780071359160
Categorías
Recomendaciones
4
Recomendaciones
2020-11-06T18:44:28.000Z
@hunteransley @paulg I mean not really. You can simultaneously have a great message (the left may not) but still have ways of framing it negatively (the right does). Great book on this: – fuente2009-06-21T00:00:00.000Z
Positioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. – fuente2021-05-29T12:01:48.000Z
“Positioning” is one of the most important books I’ve read.
“The basic idea is not to create something new and different, but to manipulate what’s already in the mind, to retie the connections that already exist.”
E.g. this is how we came up with the term “Custom Indexing” – fuente2022-10-23T21:03:09.000Z
Revisited an old favorite by @DKThomp
The concept of “MAYA”, together with the book “Positioning” by Al Ries formed most of my views for how to craft messages or design things – fuente