Positioning
The Battle for Your Mind
Al Ries
Learn how to create a unique position in the minds of your prospective customers using this groundbreaking approach outlined in the book. With insightful case studies and witty writing, advertising gurus Ries and Trout explain how to make and position an industry leader or follower, analyze recent trends, and use your current position to your advantage. This revised edition includes significant developments since the original publication. A must-read for anyone in business today.
Publish Date
2001-01-03T00:00:00.000Z
2001-01-03T00:00:00.000Z
first published in 1980
Goodreads Rating
4.03
ISBN
9780071359160
Categories
Recommendations
4
Recommendations
2020-11-06T18:44:28.000Z
@hunteransley @paulg I mean not really. You can simultaneously have a great message (the left may not) but still have ways of framing it negatively (the right does). Great book on this: – source2009-06-21T00:00:00.000Z
Positioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. – source2021-05-29T12:01:48.000Z
“Positioning” is one of the most important books I’ve read.
“The basic idea is not to create something new and different, but to manipulate what’s already in the mind, to retie the connections that already exist.”
E.g. this is how we came up with the term “Custom Indexing” – source2022-10-23T21:03:09.000Z
Revisited an old favorite by @DKThomp
The concept of “MAYA”, together with the book “Positioning” by Al Ries formed most of my views for how to craft messages or design things – source