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Al Ries
A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!"
Дата публикации
2001-01-03T00:00:00.000Z
2001-01-03T00:00:00.000Z
впервые опубликовано в 1980
Рейтинг Goodreads
4.03
ISBN
9780071359160
Категории
Рекомендации
4
Рекомендации
2020-11-06T18:44:28.000Z
@hunteransley @paulg I mean not really. You can simultaneously have a great message (the left may not) but still have ways of framing it negatively (the right does). Great book on this: – источник2009-06-21T00:00:00.000Z
Positioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. – источник2021-05-29T12:01:48.000Z
“Positioning” is one of the most important books I’ve read.
“The basic idea is not to create something new and different, but to manipulate what’s already in the mind, to retie the connections that already exist.”
E.g. this is how we came up with the term “Custom Indexing” – источник2022-10-23T21:03:09.000Z
Revisited an old favorite by @DKThomp
The concept of “MAYA”, together with the book “Positioning” by Al Ries formed most of my views for how to craft messages or design things – источник