Samy Kamkar
Recommended Books
Samy Kamkar is an American privacy and security researcher, computer hacker, whistleblower and entrepreneur. At the age of 16, Kamkar dropped out of high school and one year later, co-founded Fonality, a unified communications company based on open source software, which raised over $46 million in private funding.
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Discover the science of compliance in this captivating book that uncovers the factors that influence people to say "yes" to a request. Scholarly research is combined with real-life techniques and strategies gathered from sales, fundraising, advertising, and other positions that commonly use compliance tactics. The author has organized the tactics into six categories based on psychological principles: reciprocation, consistency, social proof, liking, authority, and scarcity. Widely used in both classes and the business world, this book is a must-read for anyone interested in the power of persuasion.
Samy Kamkar