Becoming a Category of One

Learn how extraordinary companies become market leaders in this updated edition of a bestselling guide. Discover the tools and ideas needed to emulate their success through real case studies and personal reflections from successful business leaders. The book includes a new chapter on "tie breakers," updated examples, and contributions from business experts, CEO's, and bestselling authors, making it the perfect guide for businesses of any size, in any industry. Stand out and become a category of one with this reliable and proven advice.