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Becoming a Category of One book cover

Becoming a Category of One

How Extraordinary Companies Transcend Commodity and Defy Comparison

Joe Calloway

Learn how extraordinary companies become market leaders in this updated edition of a bestselling guide. Discover the tools and ideas needed to emulate their success through real case studies and personal reflections from successful business leaders. The book includes a new chapter on "tie breakers," updated examples, and contributions from business experts, CEO's, and bestselling authors, making it the perfect guide for businesses of any size, in any industry. Stand out and become a category of one with this reliable and proven advice.
Дата публикации
2006-01-23T00:00:00.000Z
2006-01-23T00:00:00.000Z
Рейтинг Goodreads
3.82
ISBN
9780470496350
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About finding ways to make what you do stand out.      источник