Data-Driven Marketing

Learn how to improve your organization's marketing efficiency and effectiveness with "Data-Driven Marketing," named the Best Marketing Book of 2011 by the American Marketing Association. Based on original research from the Kellogg School of Management, this book provides clear guidance on using a data-driven approach to marketing that delivers performance gains in branding, awareness, loyalty, new product launch, and internet marketing. Discover the fifteen key metrics every marketer should know and get free downloadable ROMI templates. With data from a rigorous survey of 252 Fortune 1000 firms, this book is a convincing guide for any organization looking to optimize their marketing and get ahead in today's tight markets.