Data Mining Techniques

Discover the latest data mining methods and techniques with this fully updated and revised edition of the leading introductory book on the subject. Learn from unparalleled authors how to solve common business problems such as improving response rates, identifying new customer segments, and estimating credit risk. Covering core techniques like decision trees and neural networks, this book is perfect for anyone looking to harness the power of data mining in their company. With a new technique covered in each chapter and clear explanations, you'll be able to apply these methods immediately to get real results.