Firms of Endearment

Discover how today's most successful businesses are prioritizing emotional, experiential, and social value over just profits in Firms of Endearment. From Wegman's to Whole Foods, learn how these "Firms of Endearment" are not only generating value but also earning powerful loyalty and affection from customers, associates, partners, and investors. Through 30 case studies, including CarMax and Trader Joe's, this book provides specific guidance on transforming every relationship and becoming a company that leaves the world a better place. Don't be left behind in the Age of Transcendence, read Firms of Endearment to gain "share of heart," align stakeholders' interests, and build a truly great company.