The Machine

A Radical Approach to the Design of the Sales Function

Justin Roff-Marsh

Discover The Machine, a groundbreaking book by Justin Roff-Marsh that reveals how executives worldwide have built incredibly efficient sales functions and market-dominating enterprises. Through the stories of his silent revolutionaries, Roff-Marsh challenges traditional sales management orthodoxy and introduces a new world of inside sales, fixed salaries, and integrated marketing and engineering. Whether you're looking to seize the opportunities of this new sales order, or avoid falling behind, The Machine is your field guide to success.

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Fecha de publicación

2015-10-20T00:00:00.000Z

Calificación de Goodreads

3.91

based on 190 ratings

ISBN

9781096000556

Recomendaciones

Gene Kim

2021-05-29T04:57:29.000Z

@DonDemcsak You're in luck! Those books have already been written! Both are quite good — first is in novel form and more specific to tech sales, second in more classic form. I remember finding both quite illuminating. 1. 2. – fuente

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