Win Bigly

Discover a new way of understanding one of the most significant shifts in history with this New York Times bestseller. As one of the first public figures to predict Donald Trump's election, "Dilbert" creator Scott Adams recognized the persuasive powers Trump possessed. Win Bigly explores the art of persuasion and how emotional triggers can sway decisions in politics, business, and everyday life. This revised edition includes a bonus chapter that analyzes Trump's tactics with North Korea, Congress, and the NFL protesters. Whether you want to learn how to persuade or resist emotional manipulation, Win Bigly is an insightful guide for navigating any situation.