Clint C. Cooper

Discover the groundbreaking discipline of category design in this farsighted guide by the founders of a respected Silicon Valley advisory firm. Through data analysis and interviews with category kings like Amazon and Uber, Play Bigger reveals how defining a new market category, and dominating it over time, is the key to building a legendary company. This discipline applies to every industry and even personal careers, and can create new demand where none existed by conditioning customers’ expectations and buying habits. Transform your business with Play Bigger.

Discover the metrics-driven approach to scaling your sales team from $0 to $100 million in annualized revenue with this book. Written by a software expert who used this method to achieve success at HubSpot, this guide is perfect for entrepreneurs, CEOs, and sales leaders looking for practical advice on building a successful sales team. Inside, you'll learn how to hire, train, and manage salespeople, generate leads, develop sales leaders, and much more using a scientific approach that works. This is a must-read for anyone striving to build that next $100 million business.