Cindy Eckert

Discover the key to success in marketing with the concept of the Purple Cow. In this book, Seth Godin highlights the importance of being remarkable and standing out in a sea of boring, mundane products and services. He uses real-life examples from companies like Apple and KrispyKreme to show how a Purple Cow can lead to spectacular growth and leave competitors in the dust. Godin urges readers to incorporate this concept into everything they do to create truly memorable products worth marketing.

This business book by Patrick Lencioni tells the story of a young CEO who is failing but can't figure out why. In just one sitting, the reader will learn valuable leadership lessons and recognize common mistakes that leaders make. This anniversary edition includes a new introduction and reflections on the changing business landscape of the past ten years. It's a timeless and engaging read that any executive can benefit from.