Dave Camarillo

Revised and updated, this business classic explores the entrepreneurial myth that most small business owners assume they're entrepreneurs. However, Michael E. Gerber shows that understanding technical work isn't enough to run a successful business. He guides readers through the stages of a business's lifespan, teaching the key distinction between working on and in your business. Whether or not it's a franchise, Gerber shows how to apply franchising principles to any business in order to grow it productively.