Big Bang Disruption

Learn how to protect your business from being devastated overnight by something better and cheaper. Based on extensive research, this book analyzes the origins, economics, and anatomy of Big Bang Disruption. Discover four key stages of the new innovation life cycle and twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Arm yourself with strategies and insights to thrive in this brave new world where even startups with no capital can unravel your strategy before you even begin to grasp what’s happening.