Divining Desire
Focus Groups and the Culture of Consultation
Liza Featherstone
Explore the fascinating history and impact of focus groups with Divining Desire. Author Liza Featherstone traces the roots of this marketing tool and showcases its use in everything from politics to the launch of new products. Discover the paradox of increasing consultations with seemingly decreasing power, and the role of focus groups in democracy and consumer society.
Дата публикации
2017
January 1
Рейтинг Goodreads
4
ISBN
9781682195093
Рекомендации
1
Рекомендации
Jul 31, 2022
@yorksranter @DannyMaxim @DocPhoenix @oldtrotter @Sime0nStylites @JeyyLowe @drjennings This book was pretty good – источник