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Divining Desire book cover

Divining Desire

Focus Groups and the Culture of Consultation

Liza Featherstone

Explore the fascinating history and impact of focus groups with Divining Desire. Author Liza Featherstone traces the roots of this marketing tool and showcases its use in everything from politics to the launch of new products. Discover the paradox of increasing consultations with seemingly decreasing power, and the role of focus groups in democracy and consumer society.
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Publish Date
2017-01-01T00:00:00.000Z
2017-01-01T00:00:00.000Z
Goodreads Rating
4
based on 30 ratings
ISBN
9781682195093
Recommendations
1
Recommendations
Dan Davies
2022-07-31T22:55:20.000Z
@yorksranter @DannyMaxim @DocPhoenix @oldtrotter @Sime0nStylites @JeyyLowe @drjennings This book was pretty good     – source
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