More Is More
How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
Blake Morgan
Discover the key to building successful customer experiences with "More Is More." Authored by renowned customer experience expert Blake Morgan, this book challenges the popular notion that "less is more" and explores why companies that embrace a "more is more" approach are more successful in delivering exceptional customer experiences. With practical guidance on the D.O.M.O.R.E. concepts - design, employee experience, modernization, obsession with customers, responsibility and accountability, and embracing innovation - this book offers essential advice for businesses looking to remain relevant and thrive amidst constant change.
Дата публикации
2017-05-09T00:00:00.000Z
2017-05-09T00:00:00.000Z
Рейтинг Goodreads
3.46
ISBN
9781138046788
Категории
Рекомендации
1
Рекомендации
2020-06-19T00:27:58.000Z
See the excellent books by @BlakeMichelleM on Customer Engagement, #ExperienceEconomy, #CX,…
>“More is More”
>"The Customer of the Future"
——
#CMO #Martech #AI #ML #RPA #DigitalMarketing #BigData #DataScience #DigitalTransformation – источник