Play Bigger

Discover the groundbreaking discipline of category design in this farsighted guide by the founders of a respected Silicon Valley advisory firm. Through data analysis and interviews with category kings like Amazon and Uber, Play Bigger reveals how defining a new market category, and dominating it over time, is the key to building a legendary company. This discipline applies to every industry and even personal careers, and can create new demand where none existed by conditioning customers’ expectations and buying habits. Transform your business with Play Bigger.