Продавец обуви
История компании Nike, рассказанная ее основателем
Phil Knight
Nike - один из самых узнаваемых мировых брендов. Создатель компании - Фил Найт - один из богатейших людей, хотя еще в юности он не мог себе позволить купить кроссовки Adidas.
50 лет назад студент Орегонского университета и бегун на средние дистанции Фил Найт занял у отца 50 баксов и начал перепродавать кроссовки из Японии. Сегодня годовой оборот компании Nike составляет 30 миллиардов долларов. А пара найков найдется в шкафу у каждого - от президента до подростка.
Фил Найт – человек-загадка, он редко дает интервью. Эта книга – исповедь о создании компании, которой удалось подарить мечту миллионам людей.
Nike давно перестала ассоциироваться только с кроссовками. Это идеология, образ жизни, система ценностей. Эта книга расскажет, как все начиналось:
* Что стало с официанткой, нарисовавшей логотип за 30 долларов?
* Как авиаинженер из NASA придумал знаменитые Air Max?
* Какова связь между вафельницей и инновационной рифлёной подошвой?
И сотни других грустных, поучительных, порой дурацких и невероятно откровенных рассказов из жизни компании, покорившей мир.
Дата публикации
2016-04-26T00:00:00.000Z
2016-04-26T00:00:00.000Z
Рейтинг Goodreads
4.47
ISBN
9783898799928
Категории
Рекомендации
18
Рекомендации
A refreshingly honest reminder of what the path to business success really looks like. – источник
2016-04-26T11:19:17.000Z
In stores today, the most surprising business book I've read. Almost nothing on MJ, Bo or Tiger. And it's brilliant – источник2017-02-25T00:00:00.000Z
The best book I read last year. Author Phil Night, co-founder and current chairman emeritus of Nike, Inc.. He is a very wise, intelligent and competitive fellow who is also a gifted storyteller. – источник2020-11-27T18:17:12.000Z
I continue to be so inspired by the collectible assets @OnRallyRd acquires. I loved the book “Shoe Dog” about foundation of Nike. And to be able to own a small share in 1-of-12 original Moon Shoes is so amazing. Not too late to buy #MoonShoe – источник2018-10-30T18:53:52.000Z
Oh wow!! Just finished reading this book. I strongly recommend it to anybody thinking of starting a business or facing the headwinds and turbulence of business. Candid and sobering
👇🏽 – источник2019-10-14T13:49:07.000Z
If you haven't read it, it's really the best book about the history of globalization, and about the inherent challenges of financing a high-growth startup. At one point, they were growing too fast to get a bank loan. The bank wanted their top line to be growing slower. – источник2018-08-11T15:41:44.000Z
Nike wanted a shoe called Aztec, but Adidas already had the name. Phil Knight and his vp:
“Who was the guy who kicked the shit out of the Aztecs?” he asked. “Cortez,” I said. He grunted. “Okay. Let’s call it the Cortez.”
One of the best biz books ever: – источник2019-12-15T16:09:25.000Z
Shoe Dog by Phil Knight is the best book I've ever read by a CEO
The Ride of a Lifetime by Bob Iger is just as good
This might be the best book about leadership I've ever read
It was fantastic and far more honest than I would've expected – источник2022-03-26T21:30:36.000Z
2) This book was phenomenal! I LOVED it. I had no idea the Nike story was so interesting.
It's a story about bootstrapping, adversity, finding inspiration abroad, dealing with competition, and perseverance.
This is a book that everyone - incl non-entrepreneurs - would enjoy. – источник2019-05-15T11:34:27.000Z
@TheStalwart I have written seven books. How much a book sells and how good the book is are only loosely correlated. The best recent book I have read on business is Shoe Dog by Phil Knight. The best collection of business books are those written by Michael Mauboussin. – источник2019-09-12T02:41:50.000Z
This book is awesome. I also can’t believe Nike was almost named “Dimension Six” instead. – источник2019-05-11T20:46:51.000Z
This book was recommended to me by my Middle School going kid and @WarrenBuffett
Inspiring Read. – источник