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Steve Blank
The essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.
Дата публикации
2013-07-17T00:00:00.000Z
2013-07-17T00:00:00.000Z
впервые опубликовано в 2003
Рейтинг Goodreads
3.94
ISBN
9781119690351
Категории
Рекомендации
3
Рекомендации
2021-06-03T13:15:41.000Z
Successful thinking 💡
This is one of my favorite books for inspiration when it comes to strategy. Steve Blank is recognized for his creation of the customer development method that launched the Lean Startup movement. You're going to love his episode on #remarkablepeople.
It – источник2010-02-21T23:56:05.000Z
Just finished reading The Four Steps to the Epiphany. Too much (good) info but thankfully there's a summary in the Appendix. – источникOffers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves some startups unsuccessful. – источник