Made to Stick
Why Some Ideas Survive and Others Die
Chip Heath
Discover the secrets behind ideas that stick with Made to Stick. In this instant classic, Chip & Dan Heath reveal the anatomy of successful ideas and outline ways to make your own ideas stickier, from creating curiosity gaps to using the Velcro Theory of Memory. Along the way, you'll be entertained with stories of success (and failure) that will transform the way you communicate. Whether you're an entrepreneur, teacher, politician, or journalist, this book is essential reading in the "fake news" era.
Publish Date
2007-01-02T00:00:00.000Z
2007-01-02T00:00:00.000Z
first published in 2006
Goodreads Rating
3.98
ISBN
9781400064281
Recommendations
5
Recommendations
2020-02-11T06:15:11.000Z
Actually analyzing what makes certain ideas or stories more memorable than others! Fascinating. Apply this wisdom to your songs, bio/story, communication with fans, etc. – source2019-11-16T20:36:06.000Z
@conorgil My all-time favorite example of research communication is The Selfish Gene. Astonishingly effective at explaining deep research ideas/findings to a lay reader.
A book with great advice:
(It isn't specific to research but still super valuable.) – source