Andrew Gazdecki

Learn how to dramatically improve your business by using the seven universal elements of powerful stories. In Building a StoryBrand, New York Times bestselling author Donald Miller provides a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers reveals the secret to creating effective messaging for websites, brochures, and social media. Whether you're a marketing director, a small business owner, a politician, or a musician, this book will transform the way you communicate with your customers and highlight the unique value your business offers.

Discover the power of selling in our everyday lives with this #1 New York Times Business Bestseller. Daniel H. Pink's To Sell Is Human explores the fact that one in nine Americans works in sales, but the other eight work in sales too. This book offers fresh insights on the art and science of moving others, with practical tips on how to be more persuasive at work, school, and home. You'll learn the new ABCs of selling, understand why extraverts don't make the best salespeople, and discover the six successors to the elevator pitch, all based on the latest social science. This perceptive and practical book will transform the way you see the world and what you do.

Learn how to sell effectively by understanding your customer's needs and avoiding behaviors that make them dislike you. In Sell the Way You Buy, David Priemer shares scientifically supported methods to move your customers towards the right solution by telling a compelling brand story, asking questions, and listening. This book will help you connect with customers on a human level and sell in a way that feels natural and authentic.

Discover the metrics-driven approach to scaling your sales team from $0 to $100 million in annualized revenue with this book. Written by a software expert who used this method to achieve success at HubSpot, this guide is perfect for entrepreneurs, CEOs, and sales leaders looking for practical advice on building a successful sales team. Inside, you'll learn how to hire, train, and manage salespeople, generate leads, develop sales leaders, and much more using a scientific approach that works. This is a must-read for anyone striving to build that next $100 million business.

This book delves into the secrets of sales success and argues that classic relationship building is not enough, especially when it comes to selling complex business-to-business solutions. The authors conducted an exhaustive study that found every sales rep in the world falls into one of five distinct profiles, and only one consistently delivers high performance: the Challenger. This book explains how Challengers approach customers with unique insights and tailor their message to customers' specific needs and objectives. The skills and behaviors of Challengers can be taught to the average sales rep for greater growth and customer loyalty.

Discover the sales specialization system and outbound sales process that added $100 million in recurring revenue to a Silicon Valley tech giant in just a few years, with zero cold calls. This book offers a new kind of sales system for CEOs, entrepreneurs, and sales VPs to build their own sales machine and achieve predictable revenue. Say goodbye to the traditional approach of cold calling and closing deals and learn how to generate highly qualified leads and meet financial goals effortlessly. Find the answers in this Sales Bible of Silicon Valley.

Discover the real secret to entrepreneurial success in Strategic Entrepreneurism. Jon Fisher, founder and CEO of successful high-tech startups, shares his principles for designing a company for acquisition by a larger one. Learn to evaluate business ideas, utilize technology to increase profits, choose strategic customers for survival, and avoid common pitfalls of starting a company. With Strategic Entrepreneurism, minimize risk and maximize payoff for your startup's success.

Expert positioning guru and tech exec April Dunford shares her knowledge on how to effectively connect your product with consumers in her book, Obviously Awesome. With witty anecdotes and compelling case studies, Dunford's book teaches readers how to find their product's secret sauce and leverage market trends to make instant connections with their audience. You'll learn about effective positioning, the best markets for your products, and how to use different positioning styles to your advantage. If you're an entrepreneur, marketer, or salesperson looking to bring innovative products to the market, Dunford's book is sure to help you find your awesome.

This book is a game-changer for anyone looking to grow their business. The 1-Page Marketing Plan unveils a new approach to marketing that is both easy and fast. It helps small and medium-sized businesses create a reliable marketing plan that will lead to successful business growth. Within its pages, you'll discover how to attract new customers, increase profits, close sales effectively, and more. The best part? It's all laid out on a single page, divided into nine squares. Whether you're a seasoned entrepreneur or a beginner, this book offers a step-by-step guide to a personalized marketing plan that will take your business to the next level.