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Obviously Awesome book cover

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

April Dunford

Expert positioning guru and tech exec April Dunford shares her knowledge on how to effectively connect your product with consumers in her book, Obviously Awesome. With witty anecdotes and compelling case studies, Dunford's book teaches readers how to find their product's secret sauce and leverage market trends to make instant connections with their audience. You'll learn about effective positioning, the best markets for your products, and how to use different positioning styles to your advantage. If you're an entrepreneur, marketer, or salesperson looking to bring innovative products to the market, Dunford's book is sure to help you find your awesome.
Fecha de publicación
2019-05-14T00:00:00.000Z
2019-05-14T00:00:00.000Z
Calificación de Goodreads
4.28
ISBN
9781999023003
Recomendaciones
4
Recomendaciones
2019-10-29T22:11:28.000Z
Obviously Awesome ( might be the most impactful book I've read this year. Read it in a single, 2-hour session, and kept on having my mind blown. Positioning is probably the weakest point of my marketing skillset, and this book significantly leveled me up.      fuente
2021-01-23T22:23:46.000Z
Must-read sales and marketing books for startups.      fuente
2021-12-23T14:55:01.000Z
Here's my top 5 marketing books      fuente
2021-04-24T14:32:50.000Z
@skipwaltersky @aprildunford So glad you saw this tweet! Very helpful book!      fuente