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Learn from the strategies of 18 successful companies, analyzed through a six-year study at Stanford University's Graduate School of Business. Discover the secrets that set these exceptional and long-lasting companies apart from their competitors, and how to apply these practical concepts to your own business ventures. Built to Last is a master blueprint for building organizations that will thrive for years to come.
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"Re-imagine!" is a passionate call to arms for the modern business world. This book focuses on how the business climate has changed, and explores radical ways to overcome outdated company values. Discover an aggressive strategy that empowers talent and embraces brand-driven organizations that give everyone a voice.
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Discover the keys to long-term business success with The Future of Management by Gary Hamel. This book argues that management innovation is crucial for companies to thrive in today's world, and reveals the steps businesses must take to become serial management innovators. Learn about the challenges that determine competitive success, the toxic effects of traditional management beliefs, and unconventional practices generating breakthrough results. Using examples from companies like Google, IBM, and Whole Foods, this book offers practical and profound insights on how to build your company's "management advantage."
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Learn the latest industry insights and techniques for strategic brand management with this comprehensive guide. Packed with practical tips and real-life examples, discover how to make better long-term brand decisions, improve profitability, and analyze successful and unsuccessful brands. Ideal for professionals from brand managers to marketing officers, perfect your day-to-day and long-term brand strategies with this essential resource.
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Create a powerful brand without breaking the bank. The Ad-Free Brand shows how to use low-cost digital tools and strategic practices to build a brand with passionate followers. Written by Chris Grams, who helped build Red Hat’s billion-dollar global brand, this book integrates traditional brand positioning concepts with modern digital strategies. Discover new and collaborative ways to uncover, communicate, and evolve your brand position while embedding it in organizational culture. This step-by-step guide will help you build a winning brand on a tight budget.
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A man named Ed Flannigan moves to Oregon following an Alaskan machinery accident that lost him an arm. Beginning anew, he quickly clashes with New Age colonists, organic farmers, and a bad-tempered guardian angel who inhabits a peach tree. Follow Flannigan's journey in this captivating novel.
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A thought-provoking book that delves into ten key trends shaping American society today. With a positive outlook, this book examines how our lives are being restructured and redirected, covering topics such as economics, politics, social issues, and spirituality.
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The Fourth Turning
An American Prophecy - What the Cycles of History Tell Us About America's Next Rendezvous with Destiny
This insightful national bestseller by William Strauss and Neil Howe delves into the cyclical nature of American history and how it can be used to predict our future. The authors outline four "turnings," each lasting around twenty years, that have occurred over the past five hundred years. They argue that our past can help us prepare for the coming perilous "Fourth Turning." A must-read for those interested in history and its impact on our collective future.
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Revolutionize your marketing and increase profits with The One to One Future. This updated edition includes a User's Guide and step-by-step strategies for businesses to succeed in the Interactive Age. Learn to focus on the share of customer rather than the share of market, collaborate with individual customers, and create relationships through new media channels. Discover how leading-edge companies like MCI, Lexus, and Nissan Canada have already implemented these strategies, and see how they can work for businesses of all sizes.
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A New Brand World by Scott Bedbury
On Becoming a Leader by Warren Bennis
Authenticity by James H. Gilmore
The Frequency of Souls by Mary Kay Zuravleff
The Great American Web Book by Raphael Sagalyn
Good To Great by Jim Collins
A Whole New Mind by Daniel H. Pink
Positioning by Al Ries